Venture Beyond is set to invest in Bollywood Streaming service. The app lets users enjoy content like movies and music videos from Eros Now. The content is not limited to Bollywood, as it includes movies and music made in other regional languages too. Apart from their own content, Eros Now app also features film and television content from UTV, Viacom, Sony TV, Hum TV, etc. The company also has signed content aggregation deals with Airtel and Idea Cellular.